Reading this really useful advice for the newspaper industry from Mark Glaser was a joy and a source of pain.
It's a joy because I can't fault it. There's not one thing that I don't agree with. There's not one thing that wouldn't help newspapers re-position themselves as champions of a news community.
It's painful because Southside Media ticked so many of these boxes.
Not that we did at first. At first, my vision was veru much based on my experiences as a reporter on weekly newspapers. The dead trees and ink were important to me. I thought that was the only game in town. Our first website was a travesty - story teasers with an exhortation to buy the paper, alongside a phone number and email address.
One of the many people who helped me back then was an amazing woman called Hannah Clinch. She always said that the paper had to be something different from that model; it had to be rooted in the community, with their active participation and sense of ownership.
She got me on the road to using Open Source software and introduced me to Drupal which became the framework for our social networks.
If I'd listened to her more and concentrated on helping the community talk to itself instead of creating a paper that talked to them, things might have been different.
But, that's not to say we didn't do good things. We did. I'm very proud still, of the papers, the social networks, the people who worked on them and the people who helped us from the communities we served.
And at the end of two years, I'd say we were well on the way to looking like something that Mark Glaser would have approved of.